Every day we are lucky enough to work with incredible companies. We had the pleasure of developing a brand strategy for a ramen shop in the vibrant streets of Hong Kong. Our goal was to transform this culinary gem into a standout brand that would resonate with locals and tourists alike.

We began by exploring the shop's unique history and rich cultural heritage. By uncovering the core values and passion of the founders, we distilled the essence of what makes this ramen shop truly special. The ingredients used in a classic ramen inspired us to create the striking visual elements. For example, the lettering is accompanied by an illustration of a spiral-shaped narutomaki fish cake, an essential ingredient of the dish, as any ramen lover will tell you. This unique touch not only emphasises the authenticity of the ramen, but also adds a playful and memorable element to the brand.

Our next step was to create a visual identity that seamlessly blends tradition and modernity. The design is characterised by a bright yellow menu with clear typography, playful elements and cultural references, making the brand memorable and inviting. Every touchpoint with the customer has been carefully crafted to ensure a cohesive brand experience. The menu design, with its bright yellow background, minimalist typography and simple illustrations, perfectly reflects the brand's energetic and friendly personality. The packaging of the chopsticks, decorated with subtle wave patterns, adds an extra layer of sophistication and coherence to the overall brand experience.